WAEC Marketing Syllabus 2025/2026

By AlozieGodswill May 10, 2025 Uncategorized 0 Comments

To study effectively and perform well on your tests, Study this WAEC Marketing Syllabus 2025/2026. WAEC Syllabus, Writing Marketing in WAEC Exams: WAEC Marketing Syllabus is Here Keep Reading.

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For students who have selected marketing as one of their WAEC subjects, the WAEC Marketing syllabus is essential. For those who want to work in business, advertising, or sales, marketing is essential.

Consider this syllabus to be your roadmap to the knowledge you will need to pass the test. You will know exactly what to study because it lays out all the topics you will cover.

You can concentrate on the crucial topics and avoid missing anything by going over the syllabus. further, practicing previous questions will give you a sense of the format.

Nigerian senior secondary school marketing curricula are intended to evaluate students’ foundational understanding of the subject. It covers marketing management, entrepreneurship, consumer and organizational behavior, marketing concepts, and the marketing mix.

Contents

1 PURPOSE AND GOALS
2 WAEC Marketing Syllabus 2025/2026
3 WAEC Marketing Recommended Textbooks 2025/2026

PURPOSE AND GOALS

Examining candidates’

(1) knowledge, abilities, and concepts necessary to pursue a career in marketing is the goal of the test.
(2) the capacity to establish and run a retail location.
(3) Knowledge of the functions of marketing in the economy
Examiner’s schedule

Papers 1 and 2 will both be part of a composite paper that will be betaken in one sitting.
There will be forty multiple-choice objective questions covering the entire syllabus in PAPER 1. Candidates must respond to all.

WAEC Marketing Syllabus 2025/2026

WAEC MARKETING SYLLABUS
SN	TOPICS	OBJECTIVES
1	INTRODUCTION TO MARKETING	(a) Meaning; (b) Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets, (c) Brief history of marketing in Nigeria; (d) Functions of marketing
2	MARKETING CONCEPTS	(a) Meaning; (b) Various marketing concepts (production, product, selling, marketing and societal marketing).
3	MARKETING MIX AND MARKETING ENVIRONMENT	(a) Meaning; (b) Elements (4 Ps); (c)i Explain Marketing Environment ii Factors affecting marketing environment: – political; – cultural; – religious; – economic; – technological; – social.
4	PRODUCTS	(a) Meaning; (b) Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and non oil; (c) Distinctions between classes of products. (d) Product Design*
5	MARKETS	(a) Meaning; (b) Classification: – Consumer; – Organization (industrial, reseller and government)
6	CONSUMER AND ORGANIZATIONAL BEHAVIOR	(a) Meaning (b) Influencing factors; (c) Decision process in logical order
7	MARKETING PLANNING AND RESEARCH	(a)i Meaning, process and importance; ii Elements of marketing planning; iii Information required for marketing planning (b) Reasons for marketing planning and research. (c) Utilization of feedback
8	PRICING	(a) Meaning; (b)i Strategies (haggling, cost-plus, demand and competition); ii Application of strategies* (c) Price determinants.
9	ADVERTISING	(a) Definition; (b) Functions; (c) Media – meaning, types, advantages and disadvantages. (d) Production of sample adverts*
10	SALES PROMOTION	(a) Meaning and Functions; (b) Forms – price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentives.
11	MERCHANDISING	(a) Meaning; (b) Elements (packaging, branding and labeling) (C) Influencing factors; (d) Functions
12	DISTRIBUTION	(a) Definition; (b) Channels of distribution (definition and types) (c) Factors influencing choice of distribution channels (d) Functions of channel members.
13	TRANSPORTATION	(a) Meaning, mode, choice and importance; (b) Documents used in transportation; (c) Factors affecting choice of transportation
14	WAREHOUSING	(a) Meaning, types and functions. (b) Activities in the warehouse
15	MARKET UNIONS	(a) Market Unions (Meaning and types) (b) Roles of Market Unions in local markets; (c) Market Facilitators – meaning, types and roles.
16	INTERNATIONAL MARKETING	(a) Meaning, importance/reasons and methods of engaging in international marketing, (b) Influencing factors; (c) Guiding rules and regulations;
17	ICT IN MARKETING	(a) E-Marketing (electronic marketing) – meaning, ,importance, uses, ethics and abuses.
18	ENTREPRENEURSHIP IN MARKETING	(a) Meaning of entrepreneurship and entrepreneur; (b) Sources of funds; (c) Factors affecting location of a market outlet; (d) Management of market outlets – purchase and supply of goods and services; (e) Selling and bargaining skills;

WAEC Marketing Recommended Textbooks 2025/2026

Fundamentals of Marketing by O.O. Shokan – MAM Education Limited, Lagos.
Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publisher Ltd
Marketing in Nigeria: Concepts, Principles and Decisions,
2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D.
Nkamnebe, (2007). – Afritowers Limited Publisher.

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